49 store closed till Monday 17th Jan. Online only till then!
Wine and Music?
We strongly believe that all the senses are required to enjoy wine including the audio sensory element. Music activates parts of the brain to make you feel joy, energy, sadness, love, nostalgia...The list goes on; In this form, wine also energizes by activating the cells in your brain. Every receptor sparking and creating waves of feelings and emotions as your glass is slowly are emptied, before the next pour commences.
Music is the least thought of pairing element when it comes to wine. We think its time to change that; All our wines are matched with musical personalities whom we think create a platform to better elevate the experience of a certain wine more than others. Why? You just need to find out for yourself and let us know if you think otherwise. When you filter your selections scroll to 'Artistic Personality' and fire away.